查看完整版本: 盘点与服装品牌联名的车企 谁最出圈？[34P]

盘点与服装品牌联名的车企 谁最出圈？[34P]

[font=&quot][size=18px][b]海外篇：保时捷、奥迪、法拉利[/b][/size][/font]
[font=simsun][size=16px]　　“在注意力稀释和信息碎片化的时代，品牌需要为消费者创造惊叹时刻。”这句话出自现代营销学之父菲利普·科特勒。所谓的惊叹时刻，就必须要打破此前品牌的固有定位。而作为其中重要的手段，跨界营销带来的IP与IP之间的合作不仅能刺激市场销售，并且在流量至上的时代还可以摩擦出更多的话题性。当然，在汽车世界中，也不乏各种各样的跨界案例，此前我们为大家盘点过汽车品牌与手机以及动漫领域的合作历史，感兴趣的朋友可以点击下方图片进行回顾，而本篇文章，就让我们来聊聊更为“民生”的服装方面，看看有没有哪些联名超出了你的想象。[/size][/font]
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[font=simsun][size=16px]　　在许多人眼中，汽车早已从简单的代步工具升级成为了展现自己生活主张与调性的时尚单品，而车企和运动、潮流品牌之间的结合也正是抓住了消费者的这种心理，以此来扩大双方的用户群体。[/size][/font]
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[font=&quot][size=18px][b]国内篇：领克、蔚来、红旗、名爵[/b][/size][/font]

[font=simsun][size=16px]　　不仅仅是海外大牌，中国车企在近些年也十分积极的与各类服装品牌进行合作，推出了不少的联名产品。接下来就让我们一起看看都有哪些品牌加入到了跨界浪潮之中吧。[/size][/font]
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[font=simsun][size=16px]　　不过，[url=https://newcar.xcar.com.cn/price/pb15/?anchor=1]名爵[/url]与Tommy的合作也只能算是一次简单的试水，此后双方并没有再进行更多的合作，但名爵在当时的营销思路也的确可以算是走在了时代的前列。[/size][/font]
[font=simsun][size=16px]　　[b]编辑总结：[/b]在各行各业中，跨界营销的案例数不胜数，卖手机的与“会破案的小学生”联动、做奶茶的与刷马桶的牵手，研究鸡尾酒的和“生发灵”合作等等等等，无论是哪一种结合，都让合作的双方得到了想要达到的关注度与话题性。而对于车圈来说，这样的联名也仅仅是刚刚开始，在未来一定会有更多的企业加入其中，让我们拭目以待。[/size][/font]

估计也是为了迎合一部分消费者作出的尝试吧，毕竟服装品牌也有固定的消费群体。

总要有宣传的噱头嘛，再者运动品牌和车厂的运动车系也是相契合的，合则两利，对大家都有好处。
[quote]原帖由 [i]lili809181[/i] 于 2022-5-18 19:24 发表 [url=http://www.sexinsex.net/bbs/redirect.php?goto=findpost&pid=194967131&ptid=9348780][img]http://www.sexinsex.net/bbs/images/common/back.gif[/img][/url]
估计也是为了迎合一部分消费者作出的尝试吧，毕竟服装品牌也有固定的消费群体。 [/quote]

车企服饰联名，也不知道点在哪里，普通人从来不为联名款买单。